Personal Training

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Violeta Toteva

Meet the Trainer

Hi, I'm Violeta! I was born in Bulgaria, and am proud and happy to have been a part of the La Crosse community for many years. My hobbies are growing grapes, along with other fruits and vegetables and making wine from them with recently started distilling spirits.

I like to challenge my clients while making our workouts fun and motivating. One of my proudest recent successes is with a young client who has lost 50 pounds over the past 10 months. He’s now focused on building strength and muscle while continuing to reduce body fat.

What drives me most is seeing my clients light up when they accomplish something they never thought possible—whether it’s doing their first pull-up, push-up, or even a handstand. Watching their bodies and mindsets transform as they grow stronger, happier, and more energized is the most rewarding part of my work. Their initial frustration and desperation are replaced with confidence, excitement, and a renewed sense of purpose in becoming the healthiest version of themselves.

Certification/Qualification

Certified Personal Trainer
Certified Glute Specialist
Certified Nutritionist from ISSA (International Sports Science Association)
20+ years of fitness and strength training

Training Offerings

Personal Training -- minimum of 6 sessions for $285
Package of 12 sesscions for $540
Package of 20 sessions for $880
10 week Glute Training (3 times a week) for $1200

*Group training (up to 3 in a group) will recieve a 20% discount of all packages

*Free initial assessment and body composition analysis as well as 20 minutues sample training session available

Jordan Halcom

Education
BS Exercise Science, University of Wisconsin-La Crosse

Meet the Trainer

Hi, I’m Jordan Halcom, a NASM-certified personal trainer with a deep passion for helping individuals reach their full potential. As a former college athlete for five years, I understand firsthand the dedication, discipline, and strategic training it takes to achieve fitness goals. Having been through personal training myself, I know the impact a well-designed program can have on strength, recovery, and overall well-being.

My approach is all about personalization—whether you’re looking to build strength, recover from an injury, or improve overall fitness, I create individualized programs tailored to your unique goals and needs. I believe that fitness isn’t one-size-fits-all, and I’m committed to helping clients of all backgrounds and experience levels find what works best for them.